Christmas Night recently sent out an email newsletter, featuring two new large (and expensive) Christmas displays. We featured our new Silver Santa Sleigh and Reindeer in a Facebook ad and on our page. We had a lot of favorable comments but we had several comments, such as “Not now” or Too early for Christmas” or one of those text abbreviations that I can never figure out.
We understand that some lovers of Christmas feel that the whole celebration has become too commercial and promotion of Christmas should wait until just before Thanksgiving. We want to point out some reasons why we communicate our new and featured items as early as we do.
1. Shopping malls, municipalities and large businesses plan their Christmas displays in advance, sometimes 8 to 10 months ahead. They will often request display plans and proposals from design and decoration firms, who in turn approach us for product information and quotations. Often the mall or company will contact us directly and we may have to bring in custom product for them, which may take 4 to 5 months
2. We begin selling Nativities and outdoor Christmas displays in April/May. Many times, customers who missed out last season, because we were sold out, will buy early to avoid the same problem. This means that we must often adjust our new factory orders and let customers know what we have.
3. Many people with large displays at their home or business, have already purchased the traditional Christmas figures, such as Santa, Snowman, Toy Soldier etc. and are looking for new and different designs. We design much of our product and Claire, our inventor/designer is always looking for a new approach or look to the traditional figures. Most of these new designs sell out when customers discover them.
4. Our supply chain is from the Philippines, China and the USA. Turnaround time from Christmas Night placing the order until the container arrives at our warehouse is 10 to 12 weeks overseas and 1 to 4 weeks locally . The later in the season, the longer the lead time. This means that our last overseas order must be placed by the first week in September.
5. Many of our customers anticipate our deliveries by placing advance orders for product on the water ( in transit) or on order. We assist the ordering by offering a “Pay Later” layaway plan. This helps us plan our purchases and helps our customers avoid disappointment.
So we apologize to customers and fans who think we are rushing Christmas, but we are primarily doing this so we don’t disappoint customers and to avoid a panic in our office. Besides we love Christmas and the arrival of every new container is like Christmas morning under the tree.