2020 Holiday Season Trends


It’s hard enough to keep track of your own world during the holidays without trying to figure out what’s new and trendy. But Christmas Night Inc. has done it for you! We have our finger on the pulse of the holidays every year, and our guide to the holiday season trends of 2018 will help you have a more rewarding, less stressful December. While you can’t go wrong with tradition, our tips and advice below can put you at the forefront of the season.

Holiday Shopping Trends

1. Mobile shopping is here to stay.  The year 2017 saw more than 40 percent of November and December purchases were made using mobile phones, especially via store apps. In 2018, this is expected to climb to more than 50 percent. In fact, some in the newer generation only browse and shop on their phones. Most mobile purchases are made during the early morning, at night and on weekends. Work hours are one time where desktop purchases still dominate online sales.

2. Yes, Christmas shopping will start earlier.  The holiday shopping season continues to get earlier and bigger every year, from “Black Friday” sales beginning on Thursday to Cyber Monday expanding into Cyber Week. This year, shoppers are expected to start looking for deals as early as late October. As much as some people profess to dislike this “Christmas Creep”, there has been evidence in recent of “buyer fatigue” setting in following the initial rush. So it’s probably best to get your shopping and selling in early, as much as you might loathe it.

3. Post-Christmas shopping is a hidden opportunity for everyone.  Studies have shown that shopping surges again during the week between Christmas and New Year’s. Known to some as “Cyber Week 2”, this is when A) stores are often trying to unload excess inventory and B) shoppers are armed with gift cards they received on Christmas. Both businesses and customers can take advantage with the right deals.

Holiday Decoration Trends

1. Colors are in the cooler spectrum this year.  Pretty much everyone is familiar with the traditional Christmas colors of red, green, silver and gold. But in 2018, the range of purple, blue and gray is in fashion. These cool but vibrant colors will enhance the wintery aspects of your ornaments, lawn figures and other decorations. Metal hints such as platinum and copper – and yes, silver and gold – will give them the fiery edge that befits Christmas Eve.

2. Go rustic with greenery.  Whether you’re dressing up the mantle or setting up a  giant Santa sleigh  on your front lawn, try lining it with some real evergreen clippings or leaves. These darker tones add a natural rustic touch and fit perfectly with the seasonal theme of life and rebirth.

3. Urban chic is in.  If you haven’t thought of metal, glass or concrete decorations as being part of Christmas, think again. The brilliance of this modern décor lies in its simplicity, as it brings a feeling of coziness to your home. Use metal and glass to create geometric ornaments, candleholders and tabletop sculptures. Their reflective qualities create cool light patterns that dazzle at night.

4. Decorate the table.  Tables aren’t just for eating. A new trend is to make the table a focal point for holiday decoration, as this sets the mood of each meal. Everything has potential, from the tablecloth and plates to the napkin holders, candles and ornaments. Go classic chic with a red scheme and some small white details or try out the blues and grays we mentioned earlier.

Trends in Holiday Fashion

1. You can’t go wrong with white.  If you live in the northern climates, you may think there’s too much white around with all the snow. But white provides a great seasonal canvas to accent with other colors. A white jacket will make the pops of black polka dots, a red scarf or blue hat stand out even more.

2. Velvet is on the comeback.  A velvet outfit is an increasingly trendy look. The combination of the soft look and feel with some bold dark colors up the romantic aspect of the holiday season. You’ll especially stand out against the white and green all around you. A black and blue velvet outfit is a good choice for ladies, while men might go for a maroon velvet suit.

3. Plaid is rad.  Grunge rockers remember plaid, and this check pattern is back in vogue for both men and women as part of the ’90s nostalgia movement. It’s a timeless look that’s way more fashionable than a holiday sweater – and when the pattern is printed on flannel fabric, it’s just as warm. Keep it minimal, though, or you’ll end up looking like a 25-year-old grandma.

4. Flowers aren’t just for summer.  A floral print will really stand out during the holiday season. Go for a dark, romantic print as opposed to the brighter tones of spring and summer flowers. Asian floral prints are another fun option that is always in style. This isn’t limited to women, either. Guys can rock a floral shirt with roses or carnations as well, especially if there are a few star embellishments to balance the theme.

Evolution of the Beloved Nutcracker

Giant Nutcracker

The nutcracker sits under the holiday tree, a guardian of childhood stories. Feed him walnuts and he will crack open a tale….”
Vera Nazarian

Primitive nutcrackers were nothing like the nutcrackers that we know of today. To understand the significance of the nutcracker, we need to go back in time to a point when malevolent spirits held a place in everyday life. In these early times, typically referred to medieval times, nutcrackers were used to ward off spirits, bring luck and crack nuts.

The Nutcracker as an Everyday Tool
Typically, nutcrackers were of simpler but creative design. During medieval times, the nutcracker was an everyday tool. And nuts were a staple in everyday life. Medieval nutcrackers were whittled from wood and were skillfully designed by the whittler.

Some nutcrackers appeared with human or elfish heads, animals and other objects. But typically, the nutcracker had two handles which clasped together, and at the end was a cracking mechanism. The nutcracker was more geared toward function but also had ornate design. Nutcrackers weren’t considered decoration in these times, but simply a tool. Once, harder metals were introduced, nutcrackers were also ornately fashioned from metal, but were not as affordable to the lower classes.

The Nutcracker Doll
In the late 17th century the nutcracker was transformed into a doll, by German craftsman. Although, it was doll sized and was given as a gift and used as a toy, the nutcracker still functioned as a nutcracker. It was during this time that the nutcracker became associated with Christmas. It was also, in this time that the dolls began to be used as household decorations and the nutcracker took on a whimsical toy solider appearance with bright colors and embellishments.

In 1892, a ballet was created based off a Prussian novel about a nutcracker prince and a mouse king which was titled “The Nutcracker and the Mouse King.” In the ballet, The Nutcracker, the nutcracker was dressed as a Prussian prince adorned with a fancy cap and elaborate suit. Prior to the novel and ballet, nutcrackers weren’t typically associated to royalty.

nutcracker ballet

The ballet debuted in December, because part of the ballet is focused on Christmas morning. In both the novel and ballet, the Nutcracker Prince, in toy form, is given to the children to play with as a gift to them all. In the novel and ballet, the Nutcracker Prince, came to life at night, as a life-sized prince who battled the Mouse King. It is possible that once the ballet became more accepted, that the concept of life size nutcrackers, became a part of the holiday season.

In the 19th century, the nutcracker solider became a popular Christmas decoration and gift, and its popularity spread across Europe. As the demand for the nutcracker solider grew, the doll began being mass produced. And this solidified the nutcracker solider as the symbol we know it as today.

life size nutcracker

It wasn’t until the 40s and 50s in the US, that The Nutcracker ballet made its debut on the west and east coasts. The debut in 1944 was on Christmas Eve in San Francisco, and then 10 years later in New York City, in 1954 also on Christmas Eve. These ballets solidified the nutcrackers’ association to Christmas and the holidays in the US. As well as furthering the concept of larger nutcrackers. The costumes evolved from a Russian influence to an English influence as the ballet was adapted from country to country. And the Nutcracker Prince became a giant nutcracker on stage with alterations made to his costume of a nutcracker head, and real sword.

life size nutcracker

The Life-Sized Nutcrackers of Today

The nutcracker has evolved from a household tool essential to daily life into a fiberglass outdoor nutcracker statue adorning the entry ways of the White House in Washington D.C. It is amazing that a simply crafted tool designed centuries ago, withstood the test of time, and is now recognized all over the world as “The Nutcracker.”

Perhaps a prince was trapped inside of a nutcracker, and it is of that magic which nutcrackers came to be part of households across the world during the Christmas season. Or perhaps the magic of Christmas itself cast a spell on the simple nutcracker giving him a new life filled with whimsy for all eternity.

out door nutcracker

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