During our many years in business, both working for large public corporations, privately owned companies and running our own businesses, we have seen the importance of corporate and individual values on how the company is perceived by its customers and on the success of the organization. Most of us have experienced “customer service” with no phone number, no one to answer if there is one, or the endless waits and dead end extensions of a modern customer communication system. Generally, what that ‘”communicates” to us is that the only thing important about us as a customer is when we pay our money and “please go away”.
A recent poll by Young and Rubicam, the advertising agency, discovered that during and “post recession” consumers were placing more importance on a company’s “kindness and empathy”, “friendliness”,” high quality” and “socially responsible”. It was reported that, between 2005 and 2009, US consumers reported a fourfold increase in in their preference for companies that show kindness in their operations and in their encounter with customers.
Claire and I have always believed that we should treat our customers the way we would like to be treated if we were customers ourselves. Simply put, we believe in the “Golden Rule”-“Do unto others as you would have them do unto you”. Have we faltered and had glitches in our customer response? Of course! We are human after all.
Nevertheless, we are constantly trying to offer the best Life Size Nativities, Toy Soldiers and Nutcrackers and Outdoor Christmas Decor. We regularly improve on and add new products and we stand by the products we offer. We visibly display our toll free telephone number on our website and we try to answer customer calls, 10 hours a day, 6 days a week. More on this in the next post.
In the meantime, I will share with you the beautiful new Life Size Nativity 15 piece with Stable Item 43151. This set has a new Ox and Donkey, a new King Balthazar and a chicken!