My last blog exulted that the bulk of our import containers from Asia had finally arrived after many unusual and unexpected delays. Well,obviously, many customers were waiting to hear that and orders started coming in immediately. We were able to begin our on-line advertising campaign last week and our first customer newsletter went out today.
The gratifying result has been many more calls and orders. The Giant Life Size Nativity sets, 15 piece and 12 piece, are very popular and we have already re-ordered from our factory. Our large lighted frame figures and scenes are doing very well and the new Nutcrackers and Toy Soldiers that we introduced this year are attracting great interest and sales. Both categories are trending ahead of past years.
Customer service has spoken to several people who create large outdoor displays at Christmas and who want to add several of our new figures. One lady said she had invested a half million dollars in her display so far. No recession for these folks! We value our relationship with collectors and that is one reason we design and build new items each year. The other reason is that in retail, which we are on the internet, “you are only as good as your newest product” and that is what keeps us going. We have a great designer( our president) and skilled and efficient factories, plus great staff providing superior customer service. All in all, a good combination.