Christmas Night Inc. Blog Nativity Sets, Outdoor Christmas Displays
and Fontanini Creche Figures

The Five Things Our Customers Want (We Hope)

April 5th, 2012 by blogadmin

As a direct marketing business, selling mostly to consumers, we are constantly trying to identify and focus on what will please our customers and keep them coming back. The solid foundation for this effort is our set of values. This can be summarized quite simply as the paraphrased  biblical “Golden Rule” Treat Others as You Would Like to Be Treated. Of course if we didn’t plan, organize and manage for profit we wouldn’t be around to please our customers. Here are the five things we do that we hope  please our customers and keep them coming back.

1. Offer Christmas Products They Can’t Find Elsewhere. This  is easier to do for Christmas Night  because we maintain a sharp focus on large Christmas figures, primarily for outdoor. That means no tree baubles nor tree skirts  and no trees either. Just Life Size Nativities, Nutcrackers, Toy Soldiers, Reindeer and other large figures associated with the celebration of Christmas.

2. Provide Superior Customer Service. I answered a customer call the other day and was happy to take an order for 27″ Nativity Set. When  I asked the customer (as I usually do ) how he found us, he said we were number two on the Google page but we answered our phone and helped him, which the number one ranked  store did not. The term “superior customer service”is a cliche  these days as so many companies claim to offer it. Few companies follow all the way through as we do, even after delivery.

3. Offer Good Value. We don’t always have the lowest prices on our products, we offer free shipping on a limited number of products and we rarely  discount our  product prices. Nevertheless, the product reviews and customer comments seem to confirm that we provide good value. The items which arrive broken are replaced as soon as possible and defective items are repaired or replaced.

4.Maintain High Quality. We have replaced several suppliers who have let their product quality slip, we spot check our incoming shipments and we  constantly work with our factories to improve molding and painting.

5. Make Our Products Easy to Find Online. How many times have you entered a key word or phrase online and the search engine takes you to a website which offers nothing even close to what you want, but owes its prominent  position to search engine tricks. With us, when you have taken the trouble to define exactly what you want, that’s what you get. No “bait and switch”

So there you have it, an opinionated list of what we see as our strengths. Perhaps you don’t agree and think we are off base or blowing smoke. Please tell us. We really do want your feedback

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The Best Things About Christmas That I Miss the Rest of the Year

March 2nd, 2012 by mannymichaels

Contrary to what the National Weather Service reports, I maintain that January and February are the darkest months of the year. Valentine’s Day doesn’t count because lights and lawn decorations aren’t involved.

The Christmas season is bright and brilliant. Outdoor nativity scenes shine across streets, in front of homes, and next to churches. Houses are flooded with twinkling lights inside and out. Colorful reindeer dot snow-covered lawns while each barren tree branch boasts a string of lights.

These magical pools of light illuminate the forgotten streets of our cities and vacant alcoves in our homes. They cast honesty and hope during the darkest month of the year. Even if you tried, it’s hard to find darkness during the Christmas season.

My yuletide creativity was stunted by growing up in a city where delicate white lights were the only acceptable outside Christmas decorations. As a kindergartner, I lobbied passionately for two, fuchsia and gold life-size nutcrackers on our front lawn - a plan that was promptly thwarted by the decorative restrictions of my town’s Historical Society. “Permissible lighting displays only,” indeed.

When I moved 500 miles away to my current residence, the colorful Christmas displays made me feel like a kid in a candy store. The church two doors next to my house erected a stunning outdoor nativity scene that outlined each figure with a delicate thread of white bulbs. The family next door to me proudly anchored a 25-foot fiberglass Snowman with interior illumination on their front lawn.

This exquisitely detailed fiberglass, giant Snowman, who I’ve named Bob, glinted and glistened from the Church lights across the street. And when the sun set each evening his carrot nose shined brilliantly against the snow.

I foster dogs from my city’s Animal Care and Control Center and each new dog seems wary of Bob the Snowman, but only briefly. With enough exposure, each new dog realizes that Bob, the fiberglass snowman is harmless and we continue our walk without incident.

Desensitizing my foster dogs to Christmas season decor was added inspiration for decorating the outside of my house. I drew design concepts and took measurements. Yes, I was going to enshrine my house with enough wattage and Christmas cheer to crash an electrical grid.

One week before Thanksgiving my lights went up. I quickly realized that I lack the balance necessary for safely stringing lights around every outside window, so I concentrated my efforts on my porch. I spent that Saturday tightly coiling any accessible fixture with lights of every color.

Against my shrubs, I stationed my very own white lighting display of a nativity scene. Small bulbs of green, red, yellow and blue flashed rhythmically beneath my porch overhang and clapped my hands with all the delight of a four-year old when I finally plugged in the extension cord.

The volunteer fire department was less enthusiastic about my megawatt display and told me so two days later with a fire-hazard citation warning. I reluctantly removed a third of my coiled lights.

I loved watching my tree lights and porch lights reflect simultaneously off my window. I toyed briefly with the blinking and rolling functions but decided against it after my friend said I shouldn’t let anyone with a history of seizures near my living room.

Perhaps in the summer time I’ll replace them with a set of tropical fish lights. I haven’t decided. But for now, those tiny lights wrapped around the pillars and banister of my porch do a fantastic job of casting warm, Christmas light into my living room.

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Charleston at Christmas

February 8th, 2012 by blogadmin

Our Christmas vacation this year was a trip to The Kiawah Island Golf Resort in the Low Country of South Carolina, not far from the historic city of. Charleston. We took a day to drive into the city, which was bustling with tourists like us and holiday crowds. South Carolina low country has a profusion of churches and Charleston is the same. What is interesting about the churches in the city is the age, history and variety of  christian denominations represented.

We first visited St Michael’s Church on the site of the first Anglican Church built south of Virginia. Erected in 1680 as St Phillips Church and subsequently rebuilt several time to replace buildings destroyed by fire or grown too small for the congregation, the current building was opened for services in 1761. The church exterior is dominated by a near 200 ft steeple and weathervane. The interior is very intimate with the native cedar pews almost on top of the altar and galleries hanging over on three sides. The pews have doors at each end, perhaps to ensure the the right people sit there. To the left of the very high pulpit is a small platform where the very small Nativity Set was placed. We thought this an insufficient display for such an historic and inspiring church.

We had been advised to visit the French  Huguenot Church, built in the ” French Quarter” of  Charleston in 1844. The Huguenots were French Calvinists who faced suppression in France and were very nearly wiped by successive Louis Kings. Growing up English Protestant in Montreal. I can remember being surprised to hear of a French Protestant school surviving in a sea of French Catholics. The present Huguenot church in Charleston, like St Michaels, was rebuilt after a fire and survived damage from the Civil War and the Charleston Earthquake. When we visited, the church was closed for major exterior renovation. Not surprisingly services are conducted in English, except for an annual service in French to  celebrate spring.

We then visited the main Roman Catholic Cathedral of St John the Baptist, which is a newly constructed but large and inspiring version of classic church design.As is usual in Catholic churches, there were about five different things going on at the same time. I have always been impressed with their level of activity and utilization of their facilities on days other than Sunday. A very good business model.

We had lunch at S N O B, which is not elitist but stands for Slightly North Of  Broad (street). Reservations were required and the food was a wonderful blend of southern and foreign influences.

After lunch we went looking for a Nativity customer who had purchased our Christmas Nativity 40″ and had asked us to drop by when we were in Charleston. The city is a small area and much easier to walk around than drive. Our customer was in a classic Charleston house on a corner of the Historic Area south of Broad Street and  sheltered from the street by a wall and wrought iron fence. With luck, we found the creche and had a nice chat with the family. They plan to buy a a larger stable and add new pieces to the Nativity,  including the  camel.

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